Is Handmade Better?

Not according to my friend’s sister, an opinionated artist who says automated machines make goods cheaper, faster and more consistently. She says, “Why would anyone want to pay more for handmade? You can’t even tell the difference.”

She has a point.

But, as a result we live in a disposable society. There are incentives to buy new cell phones only after a year. We are forced to retire capable computers that can’t run the latest software. A very successful Swedish company sells great furniture that is destined to be seen on the curb awaiting trash day. All are just a small sample of items produced on a huge scale.

It wasn’t always this way. I have a couple of 100 year old pocket watches that are still keeping time and cameras from the ’40′s that are clicking away to prove it. These garage-sale-gems were built in a era where things were made to last, often for a lifetime.

When did we suddenly move away from owning objects for decades? Are we better now for it? Or does it make these things inferior?

These are some questions I asked myself after speaking to Sarra in her studio at the Distillary. (I found a recent video (click here) on Toronto Standard showing the behind the scenes of her unique textile business). I was blown away by her dedication and passion to her craft.

Let’s throw out the debate for now as we won’t solve it here. But rather focus on the gratification of supporting driven artists and the items they choose to make. Whether it be a handbag, a piece of cheese, or in our case, crackers. It just may inspire others to do the same.

>Heritage Breeds. Are They Worth It?

>
Last  Spring we bought some Buff Orpingtons, a heritage breed of chicken, to be raised by our farmer friend. By choosing from a list of endangered foods our search for tasty local chicken would soon be over. We ran into a few challenges along the way that made us question if our little adventure was worth it.

I received a phone call from our soon-to-be surrogate family farmer. The chicks were do to arrive at the airport (This particular breed, found on the Slow Food Arc of Taste had to be flown in from Alberta.) and I was asked if I could pick them up? It just so happened I was picking up my mother-in-law at the airport at the same time the birds were expected to arrive. So, Evelyn and I jumped into the car and off we went.

Arriving on time, we hurried to get Grammy. “Great to see you!” “Where are your bags?” “We have to pick up some chicks!” She took the news in stride knowing quite well of our efforts with local food and farmers. In fact, she grew up on a farm in South Carolina and tells great stories of grudgingly gathering eggs and her failed attempt to wring a neck. With more experiences on a farm than one can imagine, we were in very good company if things got out of hand.

We drove to another part of the airport and quickly entered a large industrial building to pick up our package. A little unsure of our qualifications, we approached the busy counter. Soon we heard the unmistakable cacophony of high pitched cheeps. I had a huge grin on my face as I carried them back to the car. Evelyn held the day olds and squealed several times after the tiny beaks touched her fingers through the holes in the white box. (I think everyone but Grammy were dying to take the lid off.)

Living in an apartment, our bath tub was where we did the unveiling. Two dozen golden puff balls with tiny legs and black eyes were climbing onto each another, scratching and pecking. Luckily, I found a heat lamp at a local hardware store along with some chick-feed. We put in some fresh newspaper into the box and gave them tiny cups of water. The cheeping was non-stop, beautiful and life affirming. They became louder each time we checked on them, which was often. What a wonderful responsibility to have one afternoon.

A few months later we visited the chicks on the farm. The birds were much larger now and had beautiful copper-colored plumage. Once inside the pen we tried to get closer. Right away, they ran to the other side from where we stood as quick as a breeze through tall grass.

Now, Evelyn is a bit of pigeon chaser. I was trying to photograph the chicken experience and she was in full pigeon mode chasing them from one side of the pen to the other. Watching her running in circles, laughing hysterically and getting out of breath was priceless. I know where the expression “scared as a chicken” comes from as they did everything short of jumping over the fence to get away.

Looking for reassurance, all we heard was, “There’s no meat on the birds. They’re too skinny!”

Starting to have doubts ourselves, we replied, “Just wait, you’ll see.”

Come September, the inaugural chicken was cooked slowly in a cast-iron pan on a bed of potatoes, carrots and onions. After an hour and half, or so, it was removed from the pan and allowed to cool. The kale, which we relish this time of year, was added with garlic and cooked in the juices.

The chicken had a lean earthy flavor, quite pleasant, but a little tough. I didn’t mind the chewiness at first. If we had a guest to dinner would they be as tolerant? Probably not, since it was getting to the point of almost making your jaw tired. Not a lot of breast meat and not a lot on the legs either, but we ate well nonetheless.

This chicken dinner had been planned for months and  I felt a kinship to the chicken and to the farmer who raised them. Just as many people during the turn of the last century grew their own food and were self-reliant. They ate for survival and not so much for comfort. I don’t think we are that far away that we can’t think about our food in the same vein, now and again.

We are poaching the whole birds, now and are making wonderful stews and soups. We eat more meals with one chicken by slow cooking them in a broth that makes the meat quite tender and the clean earthy flavors are hard to come by with most store bought birds. Overall, it has been a very rewarding experience and something for us to look forward to, not only during the summer, but all year round. So great to be closer to the source of our food and participate in the process.

Mmmm, what shall we try next?

>Red Fife Graham Cracker, Sinful

>As noted in Wikapedia:

“The graham cracker (pronounced /ˈɡræm/ or /ˈɡreɪm/ or /ˈɡreɪ.əm/) was developed in 1829 in Bound Brook, New Jersey, by Presbyterian minister Rev. Sylvester Graham. Though called a cracker, it is sweet rather than salty and so bears some resemblance to a cookie—digestive biscuits are the closest approximation. The true graham cracker is made with graham flour, a combination of fine-ground white flour and coarse-ground wheat bran and germ. Graham crackers are often used for making s’mores and pie crusts.

Graham crackers were originally marketed as “Dr. Graham’s Honey Biskets” and were conceived of as a health food as part of the Graham Diet, a regimen to suppress what he considered unhealthy carnal urges, the source of many maladies according to Graham. Reverend Graham would often lecture about the adverse effects of masturbation or “self-abuse” as it was commonly called. One of his many theories was that one could curb one’s sexual appetite by eating bland foods. Another man who held this belief was Dr. John Harvey Kellogg, the inventor of the corn flakes cereal.

Many modern “graham crackers” are made of the refined, bleached white flour to which the Rev. Graham was implacably opposed. Some modern commercial graham crackers are no longer considered health food, but have remained popular as a snack food and breakfast cereal with greater amounts of sugar and other sweeteners than in the original recipe, and far less graham flour, often with no whole-wheat flour whatsoever. Cinnamon or chocolate may be added to enhance the flavor of the crackers. Technically, crackers are not really graham crackers unless they are made with graham flour, which is a hard whole-wheat flour in which the constituent bran, germ, and endosperm have been ground separately, the first two coarsely and the third finely. Cinnamon, not considered a true ingredient of graham crackers, was added for those who did not enjoy the bland taste of graham crackers.”

Red Fife whole wheat was a natural choice for us to use and we find it has the opposite effect to Graham’s original intention. Especially when dipped into melted chocolate and added to toasted marshmallows.

Why Red Fife? Well, this heritage wheat represents traditional methods of farming that involve human elements in its growing and harvesting, almost in artisan ways. These heritage grains naturally go against all methods of modern farming by growing at uneven hights (virtually making large scale harvesting impossible), having the ability to plant seeds from this year’s harvest for next year (no need to buy seeds) and because the entire grain is ground where natural proteins and vitamins are present, (which are often added to sifted grain). Not to mention whole milled grains are more perishable therefore ground in smaller batches and as a result are fresher. All great reasons to source heritage grains, even better to find local and organic ones.

>WHAT’S IN A LOGO

>We are surrounded by logos. There are a bunch in front of you right now in an email, or website. Logos are irresistible. Even infants are drawn to certain shapes and contrasting colors even before they speak. There are industries created to capitalize on the shapes, colors and forms to create logos. We are constantly being bombarded by subliminal messages that translate into an ipad, sorry, impulse buys from all types of books, magazines, billboards and our many electronic devises. There will always be certain objects such as a diamond necklace, or oven baked bread, can draw us in like a moth to a flame. All of these things are taken into consideration when designing a logo. Good ones are easily identifiable. Great ones translate the type of business the logo represents in a blink of on eye.

I thought it might be fun to look at the transition of our logo. A project we basically have taken on ourselves from the time of this posting. It has been a slow transition between each one, slowly building in traction and recognition, very much like how Evelyn (at 5) is showing the strength and confidence of who she is now becoming.

We are creative people who enjoy being part of a growing process, especially the ones we can share. Like any recipe there still may be some evolving as the look of Evelyn’s Crackers may change a little here and there. But if our new logo isn’t quite the flame for your moth, hopefully you are drawn to the passion of supporting our farmers and our dedication to make the finest darn crackers (cookies and granola) we can.



>Impulse Buy of the Week: Evelyn’s Crackers Spicy Dal Spelt Sticks

>
(posted by Shelf Life, a monthly addition to the Canadian National Post Newspaper)

Lately Shelf Life has been on a hummus kick. This is a very good thing, not least because our newfound love of the chickpea has helped us bond with our vegan friends. Now we can bring something else to the vegan party – these Certified Organic crackers made from whole spelt flour and lentils. We like the fact that these are local products, and that Evelyn’s Crackers supports Ontario farmers. We’re charmed by their freshness, and by their healthy-yet-snazzy taste, not too spicy nor too timid. They’re sturdy enough to handle cheese, subtle enough to enhance the basics – say, peanut butter and green onions – and ready to crumble in soups or salads. Then too, as the package suggests, there’s a whole realm of hummus and dips to explore. Shelf Life would match these crackers with a creamy dill dip, or maybe a tzatziki – and then we’d race over to the hummus. Lately we’ve become enamored of Jerusalem/masala-type chickpea spreads; these turn out to be absolutely delectable with Evelyn’s crunchy snaps. Vegans, your planet is full of strange and wonderful taste sensations.

THREE AND A HALF STARS ***1/2

(Evelyn’s Crackers can be found in three dozen fine food stores and cheese shops in and around Toronto. You can meet us in person and try all of our crackers at the Wychwood and Brickworks Farmers markets every Saturday morning from 8am to 1pm. Contact us (evelynscrackers@gmail.com) and view ourwebsite for more information about new locations and our creative holiday catering and cooking classes.)

>I Think I Can

(http://www.lafromagerie.ca/ photo credit)

For over a year we have been dropping off samples and trying to get our crackers in one of the finest cheese shops on College. As a constant reminder, we walk by the store several times a week, often stopping for a wedge of cheese, baguette or croissant.

One day out for a walk with Evelyn, it started to rain. The sudden storm came from nowhere and started to flood the street in a matter of minutes. We were caught in it, big time! Running from one store front to another, trying to find shelter anywhere from the unexpected shower. There we were several blocks from home, each with a NOW magazine over our heads (a very important skill taught to me by my father) when…eureka! There is was, La Fromagerie and their beautiful wooden park bench and dark blue awning. There we sat, wringing out our make-shift umbrellas and watching the other pedestrians and bikers go by who were much less fortunate.

After that day I felt a little more secure knowing that close by there is a great little cheese shop offering some of the finest cheeses from Europe, Quebec and Ontario. Just close enough to for a guy and his little girl to share a moment in a rain storm, or for anyone to share a moment with a piece of cheese, and now with Evelyn’s Crackers.

>In A Little Town Called Aurora..

>”Hi there,
I came down to Toronto this Saturday to the market with my sister-in-law. I bought your Spicy Dal crackers, and your lavender shortbread crackers (and your red fife flour) this weekend, and just wanted to tell you how much I LOVE the crackers, and cookies. I went right home and made fresh humus to have with your crackers, and they’re awesome!!! I’m just in love with your cookies too. I would have never thought to pair the lavender with the shortbread, but WOW, I’m hooked! Can you tell me if you have any retail outlets near me, I’m from Aurora.

Oh by the way, my little guy is still talking about how sweet your daughter was to him, sharing her treats with him!!

Thank you so much for your delicious treats,

Er**”

>Small Chive

>Well, if we can’t get out of town for the summer Evelyn’s Crackers sure are. Their heading to Midland, Ontario. Ciboulette Cie (Small Chive and Company) is a great little food shop is now carrying our full line of crackers.

Apparently, they are flying off the shelves!

So much for have cracker; will travel.

Here is where they are located. And check out their blog for pictures and stories about this budding new food location.

>Evelyn’s Crackers Partners with Monforte Dairy

>
Under the guidance of Ruth Klahsen, Evelyn’s Crackers has developed a custom line of (3)crackers specifically for Monforte’s cheese. Ingredients for the crackers are supplied from the same farmland that Monforte’s Dairy milk comes from, in and around Stratford, Ontario. You can find the crackers wherever you find Ruth’s cheeses at several farmers markets, and soon to be retail, within the Greater Toronto Area.

>How Far Will You Go for a Fresh Egg?

>
Photo credit: Edmund Rek

If I had a buck for everytime Dawn is mentioned in an article..

“Dawn Woodward, owner of Evelyn’s Crackers, an artisan baked-goods company in Toronto, will show up at the market at seven in the morning for farm-fresh eggs or drive an hour out of town to find them. When she’s leaving the city, she phones ahead to place an order with one of the hundreds of small farms in the country that sell pastured eggs.

“The flavour is better,” she says. “They are fresher and richer. They’re sweeter, a fuller flavour.” She prefers eggs laid by hens allowed to scratch and wander – when she can get them.”

…I could buy a dozen eggs.

Link to full article by Sarah Elton for the Globe and Mail, Food and Wine Section: Here